ANALISIS FAKTOR PRIORITAS PENGEMBANGAN KOMODITAS PERKEBUNAN UNGGULAN DENGAN METODE AHP (ANALTYCAL HIERARCHY PROCESS

This study aims to determine the priority factors in development of plantation commodities, including cocoa, coffee, coconut, and oil palm as substitutes East Kolaka District-Southeast Sulawesi.The method used is analytic hierarchy process (AHP) expert choice software 11. The AHP includes: (a) developing a hierarchy; (b) determining priorities, (c) calculating consistency ratio (CR). test (CR) Expert Choice 11software on leading commodities was obtained from each resource person (informant) from: Department Agriculture; Plantation Service; Trade, Industry, Small Medium Enterprises Office; (d) traders; (e) Gapoktan; (f) banking, (g) academics. shows acceptable or consistent results because CR<0.100. analysis indicates that for superior Regency include: feasible business (LBPB) 26.7%; contribution community income (KPM) 18.0%; Added value (NT) 13.3%; local government policies (KPD) 11.0%; land suitability (KL) 10.5%; market orientation (OP) 10.7%; non-conformance with environmentally friendly standards (RL) 9.7%. Keywords: analytical (AHP), 11,